If you live in the UAE you will certainly know the name dnata and would likely have used their services. What you may not have known is that when you engaged the services or bought products from dnata you were supporting Al Jalila Foundation healthcare programs.
Since 2019 dnata, the leading global air and travel services provider in the Middle East, has initiated and executed some amazing philanthropic activities and fundraising events throughout the year to improve the lives of patients in the UAE.
With breast cancer as the key theme during October dnata Travel jumped at the chance to be a part of our #PINKtober campaign by donating a percentage of all holiday bookings to support breast cancer research and treatment. In order to raise more awareness for the disease they even painted one of the airplane pushback tractors pink to promote regular screening and early detection of breast cancer. Travellers from all over the world who used Dubai International (DXB) airport would have likely seen dnata’s eye-catching pink equipment while waiting for their flight.
In addition to charity activations the travel group has dnata4good, an employee-driven initiative that supports the communities in which they operate. The importance of social accountability and making an impact beyond business goals is key and dnata4good pledges to give back to the communities by supporting charities and community development projects that align with their charitable pillars: Community, Environment and Wellbeing.
Thanks to the continuous support of dnata management and employees the team have raised almost AED 100,000 to support Al Jalila Foundation programs.