Press Release

Al Jalila Foundation basma annual Ramadan campaign kicks off in the UAE to spread smiles to sick children

Al Jalila Foundation, a global philanthropic healthcare organisation dedicated to transforming lives, announced today the launch of the third edition of the annual Ramadan campaign ‘basma’, smile in Arabic, in partnership with hospitality, leisure and retail outlets across the UAE.

Ramadan is about connecting people; Al Jalila Foundation works with the basma partners to engage their patrons during the month of giving through creative fundraising activities under the slogan “your gift, their smile” to spread hope and healing to sick children.

In the past the month-long charity campaign has brought together hundreds of partners who have raised over AED 2 million, through the support of patrons and customers, to provide life-saving treatment and medical care to children in need.

In line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, “to create hope, life and happiness for everyone in the UAE”, Al Jalila Foundation believes that health is the cornerstone to happiness and every child deserves the opportunity to grow up healthy, dream and realise their potential.

Al Jalila Foundation works closely with healthcare partners to develop special treatment programs that meet the needs of patients who are unable to afford quality treatment. Farah, happiness in Arabic, is the Foundation’s paediatric treatment program which has helped 254 children in the UAE: from life-saving heart surgeries to treatment of childhood cancers, cochlear implants and prosthetic limbs, all have been given a fresh start in life after receiving special care by some of the best medical providers and physicians in the region. In 2018, Al Jalila Foundation sponsored the first kidney transplant in Dubai as part of its efforts to transform the lives of children and fund cutting-edge treatment to improve patients’ lives.

As a non-profit organisation Al Jalila Foundation relies on the support of its partners and donations are invested directly into healthcare programs to benefit those in need. For more information on how to participate in basma please visit