Abu Dhabi Commercial Bank (ADCB) is a leading financial institution in the UAE driving innovation and service excellence in the industry that also spearheads impactful locally relevant CSR initiatives. Every October for the past 12 years ADCB has dedicated the Pink Month initiative to support breast cancer awareness.
The ADCB Pink Run is held at Zayed Sports City in Abu Dhabi annually and is one of the most popular sports events to mark #PINKtober. The Pink Run is more than just a run, it is a highlight on the UAE sporting calendar with as many as 1200 people from different backgrounds and abilities participating to show their solidarity with breast cancer patients and survivors. The Pink Run, now in its 10th edition, has raised hundreds of thousand of dirhams for Al Jalila Foundation to support breast cancer research.
In addition to the Pink Run, ADCB offers a host of other pink-themed initiatives.
The ADCB Tree of Hope is available at pink events throughout October and spreads the message of hope while raising awareness and funds for breast cancer research. With a minimum donation of AED 10, guests can leave messages of hope on pink leaves on the branches of the tree bringing the tree to life.
ATM users can ‘Donate A Dirham’ when using ADCB ATMs throughout the month of October and online customers can donate through ADCB’s Internet Banking to support Al Jalila Foundation all year-round.