MonViso, a brand with a heart
Stefano Iorini is no ordinary businessman but rather an entrepreneur passionate about philanthropy. With decades of commercial experience behind him, in 2015, Stefano launched MonViso Italian Mineral Water with a mission to develop a product that would give back every day.
With a good cause at the heart of the brand Stefano established the ‘Take Water. Give Life’ initiative which donates AED 1 per 1 litre sold, through designated partners, to Al Jalila Foundation to invest in medical education, treatment and research.
“The ‘Take Water. Give Life’ initiative is at the heart of our business, as we strongly believe it is important to do good in our community, and we are grateful for every individual who chooses MonViso.”
MonViso water has low sodium levels making it a favourite amongst fitness experts in the UAE who promote the brand and its humanitarian initiative. MonViso is also a regular sponsor at the leading sporting events across the country and was the preferred water partner for the 2019 edition of the Dubai Fitness Challenge.
Next insight for MonViso is an eco-conscious initiative to recycle used bottles into ‘Take Water, Give Life’ merchandise in collaboration with DGrade who transforms them into t-shirts, caps, string bags, and other products with all net proceeds dedicated to Al Jalila Foundation.
In keeping its CSR promise, MonViso has donated almost 800,000 litres through monthly charitable contributions to support patient treatment and pioneering medical research. Visit the MonViso eShop here to place your order and make every litre count.