Emirates NBD, a long-term partner of Al Jalila Foundation, is driven by their passion to give back to the community and have engaged in several employee-lead campaigns to support our healthcare programs over the years.
In 2021, the leading UAE banking group wanted to share the true spirit of Ramadan through its #FastWithFriends social media challenge. They encouraged people from all cultures and faiths in the UAE to learn about the importance of fasting by joining their Muslim friends in the experience for a day.
For each day that a fellow non-Muslim chose to fast with a friend and share their journey on social media using the hashtag #FastWithFriends, Emirates NBD donated AED 100 to Al Jalila Foundation. The month-long virtual campaign was so successful the bank contributed AED 500,000 to give life-changing treatment to patients.
Our CEO Dr Abdulkareem Al Olama knows that it is only through dedicated partners and campaigns like this that we can transform lives in our community: “This unique fundraising initiative brought together people from all walks of life, to give patients the greatest gift of all – the gift of health. It is through the generous support of industry leaders, like ENBD, that we are able to do the work we do.”